The 4C Story

John Celauro, President

4C Foods Corp. is a family-owned business that can be best described as steeped in tradition, yet well-positioned for the future. Like many family businesses, 4C Foods has a rich and colorful history. Unlike many family businesses, the company's original hallmarks - product and packaging innovation, commitment to quality and service, and a sense of teamwork among all those in the "4C family" - are still highly evident in 4C Foods' third generation of family leadership.

4C Foods has experienced tremendous growth since its modest beginning in 1935, without straying far from its roots. In fact, 4C Foods continues to operate in a state-of-the-art plant located not far from the original storefront where it was founded over six decades ago.

John Celauro,
Founder

It all began in 1935, when John and Anna Celauro emigrated to the United States. He opened up an Italian specialty store with 3 other immigrants who also had their last names begin with the letter C. The sign on the storefront read 4CCCC. Shortly thereafter, Mr. Celauro decided to go it alone. He repainted his sign, removing the last three C's from the marquee, leaving it to read 4C and it has remained the company name ever since.

The cheese business thrived in Mr. Celauro's grocery store. Being the fastidious man that he was, Mr. Celauro didn't like the idea of people touching his products for sale. He decided to pre-grate the cheese and offer it in vacuum-packed jars thus beginning the sideline business of selling grated cheese from his grocery store. With the cheese becoming quite successful, 4C branched out into selling breadcrumbs - both plain and seasoned - using the family recipe of spices and 100% Pecorino Romano imported cheese. It was not long before the breadcrumbs, like their cheeses, were a hit!

In 1970, 4C diversified its product line through the purchase of Ideal Tea Packing Co. Since then, 4C Foods has been the innovator in the iced tea mix business with their forward thinking in packaging, canister sizes, and most importantly, flavors.

4C continues to grow with our eye on future trends: bringing 4C Totally Light Iced Tea and Drink Mixes featuring Splenda® to the market for a delicious no-calorie alternative for the whole family. It looks as though the past 70+ years has just been the beginning of something big.

All materials copyright© 2002-2010 4C Foods Corp. Any reproduction without the express permission of 4C Foods is strictly prohibited. The 4C® logo, HomeStyle™, Totally Light™, and 2GO™ are trademarks of 4C Foods Corp. SPLENDA® and the SPLENDA logo are trademarks of McNeil Nutritionals, LLC.